Fieldays Exhibition Design

The team at FarmSource were the power behind the design of the 2024 Fonterra Fieldays tent.

The Fonterra public area was designed to be engaging and inclusive, catering to a wide audience. To enhance the experience for families, I created an 8-metre interactive colouring wall, providing a fun and creative outlet to keep little hands busy throughout the event.

The Fonterra Shareholders’ Lounge was designed to be a welcoming and functional space that hosted over 5,000 farmers through the event. Our approach focused on creating a balance between comfort and practicality—using warm, natural materials, inviting seating arrangements, and clear wayfinding to enhance the flow of the space. Thoughtful branding elements ensured a cohesive visual identity, reinforcing Fonterra’s connection with its farming community. Every design choice aimed to foster engagement, encourage conversation, and provide farmers with a premium yet relaxed environment to unwind and connect.

WORK COMPLETED AT FONTERRA FARMSOURCE.